Balega, a key vendor partner of Fleet Feet, Incorporated, is an international company with its roots in South Africa. While headquarters is based in Hickory, NC, all of Balega's products are developed and tested in Cape Town, at their South African production facility.
Balega has partnered with Fleet Feet Sports stores to support The Lesedi Project. This program was developed to give back to the South African culture and community on which Balega relies.
Lesedi Project key initiatives:
In the heart of KwaZulu Natal, South Africa, nestled in the magical valley of a thousand hills, lies Ethembeni school. Situated on the legendary Comrades route, the school is home to some 300 disabled and disadvantaged children. Ethembeni means “place of hope” and that is exactly what it has become for the physically and visually disabled children who both live and study there.
Ethembeni plays a special role in South Africa’s premier running event the Comrades marathon. Each year, children from the school create beadwork necklaces, which are sold at the marathon expo. Many of the runners wear these necklaces during the race as a sign of support for the school.
The school only receives partial funding from the state and relies more and more on private benefactors and the extended community for support.
The intention of the scholarship fund is to provide money for the education of the children of Ethembeni. Each year, Balega International will donate a percentage of the gross revenue generated from the sale of its products in Fleet Feet Sports stores to the scholarship fund. It is their hope, that as our business grows, the annual contributions to the fund will increase and that more and more children will benefit.
In Zulu culture the ties of family and community are paramount. Individuals who show great leadership, bravery or service are held in high esteem. This culture of family and community is mirrored by the commitment that many store owners, their families and employees have made to their own local communities.
The InDuna award recognizes the store or individual who has shown outstanding leadership, commitment and service to their local community throughout the preceding year. In Zulu society these people are given the title “InDuna” a word meaning great leader, ambassador or headman.
Each year the recipient of the InDuna Award will be invited to South Africa as our guest so that they can experience the spirit of Zulu culture first hand and see how the passion of running is celebrated during the festival known as the Comrades Marathon.
Balega's hope is that the recipients of the InDuna Award will be enlightened by their experience in Africa and that this in turn will help to generate more interest and support for the Lesedi Project.